Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50, called the “Oscars of Management Thinking” by the FT, and currently ranks #7 among the leading business thinkers of the world.

In 2013 he won the inaugural Innovation Luminary Award by the European Union. Alex is lead author of Business Model Generation and Value Proposition Design, which sold over a million copies in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time, and the German edition was named Management Book of the Year 2011.

He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST, and IMD. Alex works regularly with senior executives from leading companies such as Bayer, Bosch, WL Gore, and Fortune 500 companies such as Mastercard on projects related to strategy and innovation.

Day 2: Testing and Evolution

• 08:00
  • Doors open
• 09:00 – 11:00
  • Testing and de-risking Innovation
  • Why do innovations fail?
  • Customer Development and LEAN startup
  • Testing Library
  • Coffee Break
• 11:00 – 12:30
  • Innovation Metrics
  • Innovation Metrics & Innovation Accounting
  • Prototyping Profit
  • Innovation Process & Sprints
  • Lunch Break
• 13:30 – 15:30
  • Business Model Evolution
  • Business Model Disruption
  • Business Model Shifts
  • Blue Ocean Strategies
  • Coffee Break
• 16:00 – 17:00
  • Managing Innovation & Portfolios
  • Innovation Culture
  • Innovation Portfolios
  • Organizational Structures
  • Masterclass wrap-up